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张影
品牌管理学者，北京大学博雅特聘教授，光华管理学院副院长，北京大学管理案例研究中心主任。北京大学芝加哥中心主任。
手机：19821197419
 微信：19821197419
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 驻地：北京
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详细介绍
张影
品牌管理学者，北京大学博雅特聘教授，光华管理学院副院长，北京大学管理案例研究中心主任。北京大学芝加哥中心主任。张影教授曾获美国营销科学院杰出青年学者奖，美国市场营销协会"全球顶尖营销学者"奖，"消费者心理学期刊"杰出青年撰稿人，中国工商银行杰出经济学学者奖和光华管理学院厉以宁优秀研究奖。张影教授于2014年入选中组部国家青年拔尖人才，2019年获国家自然科学基金委杰出青年基金，2020年入选中宣部文化名家暨"四个一批"人才。 张影教授先后毕业于南京大学和英国剑桥大学，获理学学士和硕士学位。2007年毕业于美国芝加哥大学，获行为科学和营销管理学博士学位。他的大量研究成果发表于管理学，营销学和心理学学术期刊上，并担任中国"营销科学学报"常务副主编和”管理科学学报”专业主编。 张影教授的研究兴趣包括企业数字竞争战略，品牌数字化增长和消费者体验等，在光华管理学院讲授市场战略及消费者洞察等课程。
研究领域：
张影教学长期从事品牌管理、消费者体验、企业数字化战略等领域的研究与教学。
主要履历：
2001年，南京大学学士
2002年，剑桥大学硕士
2007年，美国芝加哥大学博士
学术成果：
Yu, Yiqi and Ying Zhang (2022), “How Identity Conflicts Impact Planning Time Horizon,” Journal of Personality and Social Psychology
Wang, Yajin, Alison Jing Xu and Ying Zhang (2022), “L’Art pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods,” Journal of Consumer Research
Xu, Qian, Liyin Jin, Yajin Wang and Ying Zhang (2021), “The Divergent Impact of the Reward Magnitude on Goal Engagement and Effort Investment,” Organizational Behavior and Human Decision Processes, 167, 101-113.
Lei, Jill and Ying Zhang (2021), “The Impact of a Two-Step Choice Process on Trade-off Decisions,” Journal of Consumer Research, 48(3), 415-427.
Huang, Szu-chi., Stephanie Lin and Ying Zhang (2019), “When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast,” Journal of Personality and Social Psychology, 117(3), 605-620.
Xu, Qian, Liyin Jin, and Ying Zhang (2019), “The Shifting Preference for Contingent Rewards in Goal Pursuit,” Journal of Personality and Social Psychology, 116(1): 33-45.
Huang, Szu-chi, Liyin Jin and Ying Zhang (2017), "Step-by-step: Sub-goals as a Source of Motivation," Organizational Behavior and Human Decision Processes,141, 1-15.
Steinmetz, Janina, Qian Xu, Ayelet Fishbach and Ying Zhang (2016), “How Being Observed Magnifies Actions,” Journal of Personality and Social Psychology, 111, 852-865.
Jin, Liyin, Qian Xu and Ying Zhang (2015), “Climbing the Wrong Ladder: The Mismatch between Consumers’ Preference for Sub-Goal Sequences and Actual Goal Performance,” Journal of Marketing Research, 52, 616-628.
Huang, Szu-chi, Susan M. Broniarczyk, Ying Zhang and Maia Beruchashvili (2015), “From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit,” Journal of Consumer Research, 41, 1252-1266.
Jin, Liyin, Yanqun He and Ying Zhang (2014), “How Power States Influence Consumers’ Perceptions of Price Unfairness,” Journal of Consumer Research, 41, 818-833.
Jin, Liyin, Szu-chi Huang and Ying Zhang (2013), “The Unexpected Positive Impact of Fixed Structures on Goal Completion,” Journal of Consumer Research, 40, 711-725.
Huang, Szu-chi and Ying Zhang (2013) "All Roads Lead to Rome: The Impact of Multiple Attainment Means on Motivation," Journal of Personality and Social Psychology, 104, 236-248.
Huang, Szu-chi, Ying Zhang and Susan M. Broniarczyk (2012) “So Near and Yet So Far: The Mental Representation of Goal Progress,” Journal of Personality and Social Psychology, 103, 225-241.
Zhang, Ying and Yanping Tu (2011) “The Impact of Associative Strength on Performance in Goal Pursuit,” Journal of Experimental Social Psychology, 47, 1088-1095.
Huang, Szu-chi and Ying Zhang (2011) “Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit,” Journal of Marketing Research, 48, 1045-1056.
Zhang, Ying, Xu Jing, Jiang Zixi and Huang Szu-chi (2011) “Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation,” Journal of Consumer Research, 38, 78-93.
Fishbach, Ayelet, Rebecca K. Ratner, & Ying Zhang (2011) “Inherently Loyal or Easily Bored: Non-conscious Activation of Consistency versus Variety Seeking Behavior,” Journal of Consumer Psychology, 21, 38-48.
Zhang, Ying and Szu-chi Huang (2010) “How Endowed versus Earned Progress Impacts Consumer Goal Commitment and Motivation,” Journal of Consumer Research, 37, 641-654.
Zhang, Ying, Szu-chi Huang and Susan M. Broniarczyk (2010) “Counteractive Construal in Consumer Goal Pursuit,” Journal of Consumer Research, 37, 129-142.
Zhang, Ying and Ayelet Fishbach (2010) “Counteracting Obstacles with Optimistic Predictions,” Journal of Experimental Psychology: General, 139, 16-31.
Fishbach, Ayelet, Ying Zhang and Yaacov Trope (2010) “Counteractive uation: Asymmetric shifts in the implicit value of conflicting motivations,” Journal of Experimental Social Psychology, 46, 29-38.
Fishbach, Ayelet, Ying Zhang and Minjung Koo (2009) “The Dynamics of Self-regulation,” European Review of Social Psychology, 20, 15-34.
Fishbach, Ayelet and Ying Zhang (2009) “Consumer Goal Pursuit and Self-regulation,” in Michaela Wänke (Ed.), Social Psychology of Consumer Behavior, New York: Psychology Press.
Fishbach, Ayelet and Ying Zhang (2008) “Together or Apart: What Makes Choice Alternatives Compete versus Complement,” Journal of Personality and Social Psychology, 94, 547-559.
Zhang, Ying, Ayelet Fishbach and Ravi Dhar (2007) “When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice,” Journal of Consumer Research, 34, 567-578.
Zhang, Ying, Ayelet Fishbach and Arie W. Kruglanski (2007) “The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path,” Journal of Personality and Social Psychology, 92, 389-401.
Fishbach, Ayelet, Ravi Dhar and Ying Zhang (2006) “Subgoals as Substitutes or Complements: A Matter of Goal Accessibility,” Journal of Personality and Social Psychology, 91, 232–242.
Zhang, Ying and Ayelet Fishbach (2005) "The Role of Anticipated Emotion in the Endowment Effect,” Journal of Consumer Psychology, 15, 316–324.
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