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马京晶
北京大学全球女性领导力研究中心主任，副教授
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详细介绍
马京晶
北京大学全球女性领导力研究中心主任，副教授
个人履历：
马京晶：市场营销学博士，北京大学国家发展研究院的管理学副教授（长聘）、博士生导师，北京大学全球女性领导力研究中心主任，北京大学木兰学者。2015年在凯洛格商学院市场营销系获取博士学位。马京晶的主要研究领域包括消费者行为与决策，公益行为与决策，心理健康与幸福。的研究成果曾被发表在世界顶尖级学术期刊上，包括《Journal of Consumer Research》《Journal of Marketing Research》《Journal of Marketing》《Journal of Consumer Psychology, and Harvard Business Review》等，且学术成果曾被国内外多家权威媒体报道，其中包括福布斯、世界经济论坛、华尔街日报 、当代心理学、新华社、人民日报、光明日报等。
论文代表：
(2025), “Too Painful to Donate: Why Don’t People Donate to Critical Illness Causes?,” Journal of Marketing.
(2025), “When Compensatory Consumption Backfires: The Asymmetry Effect of Self-Threat on Consumption Preference and Satisfaction,” Journal of Business Research.
(2023), “Charitable Maximizers: The Impact of the Maximizing Mindset on Donations to Human Recipients,” International Journal of Research in Marketing, 40 (2), June 2023, 417-434.
(2023), “Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages,” Journal of Advertising, 52 (1), 39-56.
(2022), “Post-COVID-19 Distress and Unhealthy Consumption Behavior,” Journal of Mental Health, 32 (6), 1080-1085.
(2021), “How Xiaomi Became an Internet-of-Things Powerhouse,” Harvard Business Review.
(2021), “Factors Associated With Chinese Adults’ Vaccine Acceptance,” JAMA Health Forum, 2(7), e211466.
(2021), “Relationship Between Wealth and Emotional Well-being Before, During, versus After a Nationwide Disease Outbreak: A Large-scale Investigation of Disparities in Psychological Vulnerability Across COVID-19 Pandemic Phases in China,” BMJ Open, 11(6), e044262.
(2021), “How the COVID-19 Pandemic Impacts Tobacco Addiction: Changes in Smoking Behavior and Associations with Well-being,” Addictive Behaviors, 119, 106917.
(2021), “The Route to Improve the Effectiveness of Negative PSAs,” Journal of Business Research, 123, 669-682.
(2020), “How an Epidemic Outbreak Impacts Happiness: Factors that Worsen (vs. Protect) Emotional Well-being during the Coronavirus Pandemic,” Psychiatry Research, 289, 113045.
(2018), “When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior,” Journal of Consumer Psychology, 28(2), 293-309.
(2016), “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption,” Journal of Consumer Research, 43(4), 567-582.
(2016), “When Sex and Romance Conflict: The Impact of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services,” Journal of Marketing Research, 53 (4), 479-496.
(2014), “The Maximizing Mind-Set,” Journal of Consumer Research, 41 (1), 71-92.
(2014), “The Danger of Touting a Product as ‘the Best’,” Harvard Business Review, 92 (10), 28.
(2013), “The Countability Effect: Comparative versus Experiential Reactions to Reward Distributions,” Journal of Consumer Research, 39 (6), 1219-1233.
(2013), “The Surprising Power of (a Lack of) Numbers,” The European Financial Review (Lead Story), 40-42.
主讲课程：
《市场管理》
《顾客行为》
邀请老师演讲、授课请致电：19821197419 阎老师[微信同号]
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